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Multi-channel self care campaign launched


11 December 2013

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One commissioning support unit (CSU) has launched a winter health campaign across 13 clinical commissioning groups (CCGs). 
The multi-channel campaign will promote self-care through a website, booklets, posters, events, PR, TV, radio advertising and Twitter. 
North of England CSU tested the visuals with a representative group of patients, and information has been tailored to suit individual areas’ needs. 

One commissioning support unit (CSU) has launched a winter health campaign across 13 clinical commissioning groups (CCGs). 
The multi-channel campaign will promote self-care through a website, booklets, posters, events, PR, TV, radio advertising and Twitter. 
North of England CSU tested the visuals with a representative group of patients, and information has been tailored to suit individual areas’ needs. 
As part of the operational support to health colleagues, NECS has also developed a ‘go to website’ for all North East stakeholders to track and inform activity.
The website makes all relevant information and intelligence available in one place, including national and regional documents from NHS England and area teams, hospitals’ winter plans, communications plans, on call information and links to the work of urgent care boards. 
The CSU’s head of Customer Programmes, Joanne Dobson, led the development of the website.
She said: “This has real potential to be the single ‘go to place’ for stakeholders to connect and share and support decision making. It will not only support CCGs in their first year of winter planning, but could be widened to become an all year round urgent care tool. The more that key people are involved, the more it will be used, and the more people contribute, the better it will get.”
NECS managing director Stephen Childs said: “We’ve been proactive in working with customers on planning for winter pressures this year. By pooling resources and coordinating region wide, we’ve been able to produce a winter campaign that will have major impact. The benefits of doing this type of work on this scale are massive.  With our local knowledge as well as expertise we are making sure we are also supporting all stakeholders operationally and this will really help influence decisions and share up to the minute information. The benefits will be felt by everyone working across the health economy and ultimately people in their local communities.”

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