This site is intended for health professionals only

Customer service ‘key for success’


9 August 2011

Share this story:


Technology can only go so far in helping companies to achieve success, a survey has found.

Seventy percent of businesses think people are at the heart of delivering a good service, the report from accountants and business advisers BDO and written by the Economist Intelligence Unit found.

And the majority (82%) of those polled said people expect to receive a good level of customer service regardless of technological advances.

However 18% acknowledge the importance of processes and 14% technology, the report found.

Ian Beaumont, office managing partner at BDO in Yorkshire, said companies need to find out how much technology their customers are happy to deal with.

He added: “Better data collection will, of course, be very important to assist companies in personalising service. But one thing is certain – good staff will remain at the heart of delivering great customer service, with technology acting as an enabler.”

Copyright © Press Association 2011

Want news like this straight to your inbox?

Related news

Government review could see NHS England, CQC and UKHSA ‘abolished’
A Government review of arm’s length bodies (ALBs), including the NHS England, CQC and UKHSA...
New cancer care standards proposed
‘Trailblazer’ ICSs needed to pave road for specialised services, thinktank says
NHS England should consider delegating specialist services to matured ‘trailblazer’ Integrated Care Systems (ICSs), a...